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Cammell Laird raises £30k for Fairbridge Zero to Hero challenge

posted on December 16, 2010 categories In The Community

Cammell Laird has today announced that it has raised nearly £30,000 for Merseyside youth charity Fairbridge in its annual Zero to Hero challenge.

The cash has been raised by Cammell Laird apprentices selling advertising space in a calendar featuring striking pictures around the business’ premises. Cammell Laird is one of the eight Merseyside businesses taking part in the challenge along with Bibby Financial Services, Barclays, Deloitte, RBS, Brabners Chaffe Street, Coutts and Addleshaw Goddard. The challenge pits the firms against each other to raise the most cash. Each team is given £500 and asked to use their entrepreneurial skills to turn it into at least £5000. Cammell Laird has again exceeded expectations and is intending to smash its own record of raising £30,000 in 2009 when its apprentices also sold advertising on a calendar.

Fairbridge Merseyside team manager Jayne Wilson said in addition to Zero to Hero Cammell Laird is also undertaking a refit of Fairbridge’s tall ship Spirit of Fairbridge at no charge. The ship is a key element of Fairbridge’s work. It is used to take young people on sailing trips around the UK where they work as crew to build their confidence and develop their team building skills.

“We are enormously grateful to the Cammell Laird for its immense contribution to Fairbridge with both the Spirit refit and the Zero to Hero challenge where they, and our other corporate teams, have excelled themselves yet again,” she said. “Our work with young people is gaining greater recognition on Merseyside but we still need to raise £500,000 a year to continue. The young people we work with are the most disadvantaged on Merseyside. They are wrestling with a potent cocktail of problems such as homelessness or addiction or problems at home. But through Fairbridge we act as the first step back on the road to recovery. We help around 200 young people aged 13-25 each year offering intensive support to help them back into education or employment effectively giving them a chance to get their lives back on track. We can only work with the number of young people we do, in the way that we do, through the generosity of our corporate partners – and we are already looking forward to take part in our Zero to Hero challenge next year.”

Cammell Laird Chief Executive John Syvret said the firm’s apprentices had ‘scaled Everest again’ to raise such a terrific amount of cash.

“At Cammell Laird our ethos is to constantly strive for self improvement and excellence,” he said. “It would have been easy for the apprentices to relax in the success of last year and not raise the same amount of cash again. But they have shown great determination, energy, enthusiasm and ambition to again raise at least £30k and we hope that we will actually exceed what we raised last year. Fairbridge’s work is of fundamental importance to Merseyside. It gives young people, who are faced with very real and very difficult problems, the chance to live a normal life fulfilling their personal and professional potential. We are proud to support them.”

Jayne Wilson urged more firms to take part in Zero to Hero 2011 and she emphasised how the challenge can be used as part of staff training building employees’ creativity, teamwork and entrepreneurial skills.

Cammell Laird HR manager Danny Hart said the training aspect to the challenge is having a real impact on the apprentices learning.

“This year the team has had to develop and present their ideas to a panel of senior business and political figures including Sir Michael Bibby and Esther McVey MP,” he said. “They then had to market the idea, develop the art work and oversee the production and distribution, all of which they would not do as part of their normal apprenticeship training. The development of a team approach and the individual learning has been an incredibly useful.”

For further information contact Jayne Wilson Email: tel: 0151 709 5881 Web:


Background Fairbridge

Fairbridge’s operations are based in 15 of the most disadvantaged urban areas in the country. Within Merseyside Fairbridge works annually with around 200 young people aged 13-25 years old who are currently not in education, employment, or training; in addition to those who are deemed to be at high risk of dropping out. Their services are utilised by over 60 different organisations locally; including youth justice groups, drug rehabilitation clinics, homeless hostels, and educational services.

Combining one-on-one support with challenging activities, Fairbridge aims to cultivate the potential of young individuals who are currently on the periphery of traditional social and economic society, assisting such individuals with the necessary education, confidence, and motivational skills required to positively re-engage with society.