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Cammell Laird donates £5000 to Feeding Birkenhead

posted on December 13, 2017 categories Corporate News, In The Community


Cammell Laird is throwing its weight behind Birkenhead MP Frank Field’s ‘Feeding Birkenhead’ campaign.


The internationally recognised Birkenhead based marine and engineering services company is donating £5000 to support the project’s objective of eliminating hunger in the town.


Cammell Laird CEO John Syvret CBE said the company wanted to support people in the community who were suffering from homelessness and or having a need to visit foodbanks.


“Cammell Laird wants to play its part in helping this programme and, having been brought up in Birkenhead, I want to offer my backing to this important and worthwhile initiative,” he said. “We applaud Mr Field for raising awareness of this growing problem. I would ask and encourage all businesses to get involved in helping Frank and the Feeding Birkenhead programme. This is a cause whose profile needs to be raised as hunger and homelessness should not be happening today.”


Frank Field MP added: “John Syvret and Cammell Laird have set a new bar for businesses looking to play their part in countering hunger. Feeding Birkenhead has been so fortunate to be able to draw upon donations of food, volunteers and money from local businesses, but this substantial donation from Cammell Laird will really strengthen our anti-hunger programme. I am hugely grateful and hope very much that others will be looking to follow John’s lead.’


Feeding Birkenhead is a coalition of churches, community groups, and other organisations working together to eliminate hunger in Birkenhead. A key part of Feeding Birkenhead involves diverting surplus food that would otherwise go to waste from supermarkets’ supply chains to those groups working with people need. The Feeding Birkenhead project campaigns to raise awareness of the specific issues that push individuals and families in the town to the brink of hunger.


Contact details to support Feeding Birkenhead: Andrew Forsey Tel: 0207 219 6636 Email:


Feeding Birkenhead background

School Holiday Meals and Fun

Feeding Birkenhead has established a free meals and fun project for children who might otherwise be hungry during school holidays. Over the past two years, community groups in Beechwood, Charing Cross, North Birkenhead, Prenton, Rock Ferry, and Tranmere have provided this service for a total of 2,000 children. Many of those children usually receive free school meals during term time. Much of the food supplied by the project is sourced from local supermarkets’ surplus stocks which would otherwise be wasted. Children are able to participate in arts, crafts, cooking, games, and sports at each session.


School Breakfast Clubs

Feeding Birkenhead has helped twelve schools set up and maintain breakfast clubs, by tapping into a supply of surplus breakfast products that are intercepted by a charity called His Church (many of those products would otherwise have been thrown to waste, despite being perfectly edible). The equivalent of 156,000 breakfasts were distributed to schools in March 2017 alone. Donations from the public enabled Feeding Birkenhead to purchase ten pallets of fruit juice, fruit snacks, porridge, muesli, jams and spreads, at £20 per pallet, to supplement the breakfast cereals that are provided free of charge.

Food Bank Plus

Feeding Birkenhead has commissioned a joint project between Wirral Foodbank and Involve Northwest, to prevent people from experiencing prolonged periods of hunger. The project is delivered by a trained benefits advisor who is on hand to resolve people’s crises during their first visit to the food bank. Over the past 18 months, over 700 people have received help and advice, of which half have had their crises addressed there and then, meaning they no longer had to visit the food bank.

Feeding Birkenhead has also brokered an agreement between Wirral Foodbank and npower for the delivery of one of the country’s first Fuel Banks. The Fuel Bank offers two-week credit vouchers for gas and electricity to those people who would otherwise be unable to afford the energy they require to cook the contents of their food parcel. Over the past 18 months, 6,000 people have been helped by this project.
Feeding Birkenhead is currently devising two further projects to prevent and relieve hunger.

Food for the destitute homeless

Feeding Birkenhead is working with the local authority to roll out a voucher scheme which enables the destitute homeless to receive hot meals at participating cafes. A further planned scheme will involve Thermos flasks being given to the destitute homeless, and for participating cafes to allow them free access to hot water, so that sachets of soup or pasta provided by community groups can be prepared at any time. Alongside this, Feeding Birkenhead is campaigning to get the Ministry of Defence to divert its surplus ration packs to the destitute homeless.

Citizens’ Supermarket

Feeding Birkenhead is setting up a Citizens’ Supermarket in the precinct to enable local families to buy their weekly shopping at a heavily discounted price; and, alongside this, to provide advice and advocacy on benefits, looking for work, debt, budgeting, and cooking, that will build those families’ resilience against hunger. All of the food will be sourced from food manufacturers’ surplus stocks, thereby preventing it from going to waste.

Feeding Birkenhead has also begun influencing local policy to deliver gains for individuals and families who would otherwise be hungry.

Free school meal registration

Feeding Birkenhead has successfully campaigned for the local authority to use its Housing Benefit data automatically to register all eligible children for free school meals. This policy led to 600 more children being signed up for those meals, which triggered an additional £725,000 of previously unclaimed Pupil Premium funding towards their schooling.

Cooking facilities

Feeding Birkenhead has successfully encouraged the local authority to include the provision of basic cooking facilities as a minimum requirement for private landlords seeking accreditation.

Early Opportunity on Council Tax debt

Feeding Birkenhead has successfully campaigned for the local authority to give vulnerable residents an early opportunity to settle their Council Tax debts before they spiral out of control.

The lessons learned from Feeding Birkenhead’s work are helping to shape national policy.

Energy prices

Feeding Birkenhead demonstrated how families on low incomes who use prepayment meters are asked to pay disproportionately large energy costs, as well as a series of one-off charges, which restrict their ability to afford food. After our lobbying, Ofgem implemented a price cap on prepayment meters – saving the average household up to £90 per year for the next three years – and abolished those one-off charges, to help level the playing field across the energy market.

Tax credits and Child Benefit

Evidence from Feeding Birkenhead revealed how the transition between different types of tax credit claim was triggering a period of months without money for families on low incomes, during which they were at risk of being hungry. On the back of this evidence, HMRC began piloting a new programme to enable the conversion of single tax credit claims to joint claims over the telephone. 2,500 claims each month are now successfully converted in this way, with the new payment processed in eight days, rather than the eight weeks it would have taken under the previous system.

Further evidence from Feeding Birkenhead demonstrated how delays in the processing of Child Benefit could also cause financial hardship among families on low incomes. A second trial programme has been set up by HMRC to counter this problem, by digitally processing new claims where the parents do not include a birth certificate. 4,200 claims so far have been processed in this way, when they would otherwise have been rejected and required a further submission. The loss of birth certificates under the previous system, and the delays this caused, had resulted in some families having to use food banks.

Benefit sanctions

Feeding Birkenhead produced evidence showing how, in some cases, sanctions are used against particularly vulnerable people whose behaviour should not have warranted a loss of income – their bus may have turned up late, or they had to take care of a close relative who had fallen ill, for example, which meant they could not make it to a Jobcentre Plus appointment.

The Department for Work and Pensions accepted the recommendation made by Feeding Britain, on the back of this evidence, for a Yellow Card warning system to protect this group of people from being wrongly sanctioned. During an initial trial period in parts of Scotland, over 500 people received such protection. Feeding Britain is now encouraging the Department to extend the system across the rest of the United Kingdom, beginning in Birkenhead.

Reformed Welfare Contract

Feeding Birkenhead has partnered with Birkenhead Jobcentre Plus to help people on low incomes make their limited resources stretch further. Once they have signed up to the duties they need to fulfil while claiming benefit, people making a new claim are informed of the support they can receive towards their utility costs, as well as helpful Freephone numbers to call if they are struggling to pay their bills. Over the past year and a half, more than 1,000 people have received this information. Having shared this practice with central government, the Department for Work and Pensions has confirmed that it will extend Feeding Birkenhead’s Reformed Welfare Contract to every Jobcentre Plus across the United Kingdom.