Cammell Laird apprentices triumph over corporate giants in charity challenge
A group of teenage apprentices at Cammell Laird shipyard have confounded expectations by winning a charity fundraising challenge beating some of the biggest names on the corporate scene.
Last night (March 18) guests at youth charity Fairbridge’s Zero to Hero Awards at the Liverpool Marina were amazed to hear that apprentices at Cammell Laird had not only beaten six corporate heavyweights to raise the most cash, but the youngsters had shattered expectations. Given £500 all teams were challenged to add a zero to the figure and raise £5,000 each. The apprentices’ idea, however, to produce a calendar and sell sponsorship was such a spectacular success they raised an astonishing £30,000. Flexing their corporate muscle Natwest came second raising £8000 while RBS and Coutts raised £6000 each, Bibby raised £4500, Baker Tilley £3000 and Grant Thornton – £2000.
Fairbridge’s Merseyside team manager, Jayne Wilson paid tribute to the enormous efforts of all the teams involved.
“The apprentices have done magnificently and we never expected any of the teams to raise anything like this much,” she said. “But the other teams have done fantastically too and we are massively grateful for their support. We know all the teams have put a huge amount of time and energy into the challenge and have been hugely generous. To raise more than £50,000 will make a very big difference to Fairbridge, though we still have a lot to do to meet our £500,000 yearly running costs.
Ms Wilson appealed to local business large or small to come and support Fairbridge’s work.
“All the cash we raise on Merseyside is spent on Merseyside,” she said. “It is invested into turning around the lives of around 200 local disadvantaged young people every year. The activity programme we run is specially designed to get the young persons life back on track through sports or literacy and numeracy projects. These projects provide a roadmap into work or back into education. The youngsters we work with have their whole lives in front of them and through this programme we can help change their lives for the better. All these youngsters need is support and a chance to prove themselves.” (see notes to editors)
Cammell Laird chief executive John Syvret congratulated the apprentices on winning the Most Successful Fundraisers Award and also the Most Entrepreneurial Idea award for the calendar.
“Fairbridge does a massive amount of good work here on Merseyside and the charity continues to have our wholehearted support,” he said. “Our apprentices showed tremendous enthusiasm for their challenge and it’s terrific that their efforts will help other young people of their age. There are many benefits for businesses within this challenge as it helps to develop team spirit, while strengthening employee skills in project management covering marketing, sales, budgeting and implementation.”
Other winners on the night included the Bibby Line Group which held a successful Christmas Fayre which led to team member, Annie Smith, gaining Best individual Contribution. NatWest, who scooped the Best Team Work award, undertook several different challenges, and set up a social enterprise website that will continue to run, selling limited edition prints of Merseyside’s local scenery. Baker Tilly organised innovative corporate challenge days, RBS and Coutts held a sportsmans dinner, Grant Thornton did a sponsored walk.